About us

We believe a swimsuit should feel as good as it looks. You should never have to choose between style, comfort, skin protection, and care for the environment.

That is why we proudly represent Sun and Sea in Israel - an innovative swimwear brand created with advanced microporous fabric technology. The fabric allows sunlight to pass through in a controlled way, helping you achieve an even, natural tan without harsh tan lines while filtering harmful UV rays to help protect your skin from sunburn and premature aging.

The fabric is made of 69% polyester and 31% elastane, incorporating recycled polyester. It is lightweight, breathable, quick-drying, antibacterial, highly resistant to chlorine, salt, and sunlight, and designed to retain its shape and color for years.

But for us, quality begins long before the fabric.

It begins with the way every woman is treated.

We have created a space where shopping for swimwear becomes a personal experience. Our boutique in Ashkelon offers a private fitting room, a relaxed atmosphere, and personal styling assistance to help you find the perfect fit for your body. No pressure, no rush, and complete privacy. You’re welcome to visit alone or bring a friend, your partner, or your mother - we’ll be delighted to help you find the swimsuit that makes you feel confident and beautiful.

Prefer shopping from home? Our website is available in three languages, and we deliver throughout Israel. Our team is always here to help you choose the right size and style.

Valery Bell is more than a swimwear boutique.

It is a place where innovation, premium quality, and genuine personal care come together to create an exceptional experience for every woman.

We are the official exclusive representative of Sun and Sea in Israel and are proud to offer swimwear that combines cutting-edge technology, timeless style, and uncompromising quality.